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Domain Name Keys: Proving and Protecting Email Sender Identity

Email spoofing - the forging of another person's or company's email address to get users to trust and open a message is one of the biggest challenges facing both the online internet community, and anti-spam technologists in today. Without sender authentication, verification, and traceability now, email providers can never know for certain if a message is legitimate or forged and will therefore have to continually make educated guesses on behalf of their users on what to deliver, what to block, and what to quarantine, in the pursuit of the best possible user experience.

Domain names management

Domain Name Keys is a important technology proposal that can bring black and white back to this decision process by giving email providers a mechanism for verifying both the domain of each email sender and the integrity of the messages sent.

And, once the domain can be verified, it can be compared to the domain used by the sender in the From: field of the message to detect forgeries. If it's a forgery, then it's spam or fraud, and it can be dropped without impact to the user. If it's not a forgery, then the domain is known, and a persistent reputation profile can be established for that sending domain that can be tied into anti-spam policy systems, shared between service providers, and even exposed to the user.

For well-known companies that commonly send transactional email to consumers, such as banks, utilities, and ecommerce services, the benefits of verification are more profound, as it can help them protect their users from "phishing attacks" - the fraudulent solicitation for account information, such as credit card numbers and passwords, by impersonating the domain and email content of a company to which users have entrusted the storage of these data. For these companies, protecting their users from fraud emails translates directly into user protection, user satisfaction, reduced customer care costs, and brand protection.

For consumers, such as Yahoo! E-Mail users or a grandparent accessing email through a small mid-western ISP, industry support for sender authentication technologies will mean that they can start trusting email again, and it can resume its role as one of the most powerful communication tools of our times.

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